How Can We Promote Your Property?
Local team, national marketing strength
We are unique in the holiday cottage letting business, because although we have a local office and knowledgeable local staff, Wyke Dorset Cottages is part of the Original Cottage Company, which means we have the resources of a much larger national company at our disposal.
What that means to you, as a property owner, is that your property will be promoted much more strongly than a local agent would normally be able to.
Although we market your property in many ways, our websites are the most important means of attracting bookings. All of our websites allow customers to easily browse properties, see high quality photographs, a comprehensive description, and book and pay securely online.
As you would expect, guests can search by the dates they are available, their party size, their budget, star ratings, property location, whether they have a pet, and many more criteria which quickly and easily enable them to find a selection of properties which suit their needs perfectly.
Our main website, dorsetcottages.com, is frequently revised and updated, and is “responsive” which means it changes format depending on what sort of device potential customers are browsing on: desktop computer, laptop, tablet or phone. This also helps to improve our position in search engine results and the design has been simplified to make bookings more straightforward. We are seeing excellent conversion rates from it – that is, many people who visit the site are actually booking.
Significant staff time and resource are deployed both by the local team and by our specialists in Norfolk in Search Engine Optimisation to ensure we rank highly for key search phrases used by our customers.
This is the national site featuring all the cottages from all the brands across England and Wales belonging to the Original Cottage Company. It suits the kind of customer who is looking for a very specific type of property, and may be willing to travel for it, and we market Dorset properties to customers from other brands, and vice versa.
This recently-launched site features a large range of carefully selected and inspected properties from local independent agents, including us. More properties are being added to the site all the time, and it has already started to gain us even more bookings.
As well as the websites above, we pay to list your properties on numerous affiliate websites, both in the UK and elsewhere in the EU, casting the net further still.
Brochure / magazine
We produce a “lifestyle” magazine style brochure which highlights the area as a destination, as well as the properties. This high quality publication aims to show people what a great holiday they can have in Dorset, and direct them to the website to find out more and book.
We distribute the magazine locally across Dorset, at shows and events both in Dorset and beyond, and enquirers can order one from our website.
Direct mail and e-newsletter campaigns
We regularly send out direct mails (printed material in the post) and email newsletters to our large customer and enquirer database. We send carefully targeted information to a particular group of customers, so we don’t constantly saturate them with information. We track the progress of these campaigns and constantly refine them to achieve the most bookings from them.
We actively engage with guests and other people with an interest in us through a variety of social media – Facebook, Twitter, Google + and LinkedIn. We encourage people to “like” us, “share” posts about us and regularly run competitions to increase interest and get more people following us.
This is an increasingly important way of communicating with our customers. They are very loyal to us and often promote us among their friends.
Press coverage and PR
We promote your cottage through a variety of targeted advertising in the local and national newspapers, magazines, guides, event programmes and visitor publications.
Often more effective than advertising, is generating PR and getting editorial or advertorial into the local and national newspapers, magazines and websites. We seize any opportunity to generate positive PR, be it guests returning for the 20th time, events we sponsor, or unique properties.
Signs promoting properties
We provide high quality, printed aluminium signs which show the property name, how many people it sleeps, some interior pictures, the Visit England grade and our contact details. The signs also have a QR code so that potential guests with a QR code reader on their mobile phone can scan the code and it takes them straight to your property page on our website, so they can see more information, prices, and even book there and then if they wish.
These signs are available in a variety of sizes free of charge to homeowners who would like one.
We also supply attractive window stickers for properties where these would be more visible or appropriate.
We advertise heavily in the areas holidaymakers visit most, at the times they visit. This way, holidaymakers in Dorset will get to know about us, and if they haven’t booked a holiday with us before, they may do next time.
Some of our staff drive smartly branded company cars, with the website address and phone numbers on them, and promote our properties wherever we go.
Attendance at shows
We attend local, county and national shows, so people can meet us and find out about our properties. We have high quality show displays and we take our magazines and other literature with us, together with branded bags for enquirers to keep.
We try new events each year to meet potential customers.
This unbeatable marketing combination – no other company can offer the local knowledge, service and response backed by national marketing expertise and expenditure.
We are more than happy to talk things through with you, for free and with absolutely no ties. Call us on 01929 422776, email us on firstname.lastname@example.org or pop into our Swanage office - you can be assured of a warm welcome and some great advice. We look forward to hearing from you.